I’ve been talking about how difficult and daunting an art career can be. All of the variables in income, work load, work type and potential growth are numerous and vast. You can really customize your career or allow it to grow organically and you can also find it’s going to really make you work hard for your money. It’s like nothing any entrepreneur has done. Creatives must create the product that they in turn, must market. It’s 2 major careers and the skills in both are really important for found success. Real planning, careful examination, skill building and research go into the process of a successful creative career. What I want to talk about now is, what to do now that you’ve accomplished and ran through these important stages in your career.
Now it’s time for the real action.
Today, I want to discuss Relationship Marketing. Continue reading
One of the things I’ve learned over the years as that there are both Pros and Cons to moving around the web and using new tools to promote your work. It may seem awesome to be the first person using a social network or new app to promote art, but sometimes it can backfire in your face.
Here are some things to consider when making changes to your marketing routine:
1. Changing blog sites or networks has potential of alienating current followers/fans. Most people don’t think about the fact that some people may prefer to use one network and avoid something else. Everyone has a preference. You may also find your audiences are different depending on the network or blog site. You get different people using Twitter than you do Facebook. Demographics!! Keep this in mind if you decide you’re going to cut a network off and move onto another. Letting people know is usually not very helpful in the transition as some people might miss the update or don’t follow as closely on these things.
2. You might find one tool is completely useless. Some may find that videos are the best thing to happen to their art online while others have seen proof that facebook is great for sales. As I mentioned earlier, audiences vary from network to network. If you find something is not working for you, that is ok. Move onto what does.
3. Keeping your brand logo/avatar consistent over the years is more important than change or improvement. If you find you need a better profile picture or logo, by all means fix/improve it! But don’t keep changing it on whim. Consistency, simplicity and avoiding deviation from the norm is key to building a fanbase, increasing sales, etc.
I’m getting a lot of emails from artists who were intrigued by the post, but also some pushback from those who just aren’t really reading the post.
Let me continue on this topic by first reiterating the conclusion in the first post:
“I’m simply trying to give you some solid advice, based on my own personal experience and the shared experience of others whom I know do the same thing and are very “successful” by industry standards.
My point is to let you know that despite the things you see, other artists don’t have it better than you. None of us do. It also never gets easier. Only more complicated.
But what I DO know is that there IS hope. There IS a possibility and there IS a way. It has to be done right, with a well executed plan and a strong vision of what you want to do.”
YES. Again I will say this. But let’s put it in steps, because EVERYONE loves things in steps!
5 STEPS TO SUCCESS AS AN ARTIST: Continue reading
It’s been a long time coming, but I’ve always tried to touch base with reality so that other artists could know and understand that this business is not the easiest thing in the world, despite all the How-To’s and fluffy posts saying how easy and simple it is. Marketers want you to believe that following your dreams is all you have to do. That just doing it is the smartest thing in the world. And when I’m referring to this business, I’m talking about: SELLING YOUR ART ONLINE.
There are many various types of work, genre, stylings and audiences as well as the type of work and projects you will do in your career as an artist. So that being said, variations in pay, consistency of work, career growth and opportunities will exist. In fact, you will never quite know if you will make it work, even if you have something similar and have all the knowledge, experience and fans.
Being a fan does not equal a collector. You’ll find that to be your number one challenge, probably your whole career.
THE REALITY Continue reading
An Ethicist (yes, they exist) at Oxford and Princeton wrote something recently that struck a cord in me. The first sentence that stopped me in my tracks,
“Follow your passion” is the stupidest career advice I’ve ever heard.”
He pointed the follie in following your passion, because in the most literal sense, that could mean anything. Does following your passion necessarily mean following a dream or a favorite thing as a career?
Read the article and think about this. What you want out of life will be the most valuable and fulfilling for you if you are doing something the world NEEDS.
Dreams are what you MAKE it.
To be authentic means to be true to yourself, no matter what the circumstances, no matter what the pressures or how the odds stack against you. You are called to be who you are, who you were meant to be and who you will become. Make waves.
Original art $300 on Etsy HERE>
8×10 Signed Prints>
12×16 Signed Prints>